Bachelor's Degree in Business and Digital Technology

This degree prepares you to lead the future of organisations by combining data analysis, advanced technology and business management. You will use artificial intelligence, programming and visualisation to make data-driven decisions, innovate business models and design responsible and sustainable technological solutions. The curriculum integrates subjects from economics, finance, marketing, organisation and strategy with data analytics and business intelligence (BI). Between 20% and 30% of classes are taught in small groups in laboratories, where you will work on real projects. The multidisciplinary training in Business and Technology, backed by the UPV's technological ecosystem, makes this degree a key element in driving the digital and sustainable transformation of companies.

You will work as a director of technology-based companies, a consultant in digital transformation and process improvement, a data analyst, an e-commerce and digital marketing manager, a specialist in integrated business management systems, and a technology-based entrepreneur, always combining strategic vision, analytical rigour, and mastery of technology.

The Gandia campus has hundreds of agreements with companies to provide internships and prepare you for the world of work. In addition, the Universitat Politècnica de València has agreements with the best universities in Europe, where you can take part in exchange programmes. This degree includes a professional development module aimed at solving current problems in organisations, all with the support of expert lecturers and tutors.

You will be able to access university master's degrees in business management and technology: business management, data analysis, innovation, artificial intelligence, among others, both in Spain and abroad. In addition, the Gandia campus offers the Master's Degree in Tourism Intelligence.